Vitopia Care

Former WebMD founder created an integrative virtual care model for employees and consumers and wanted to create a cornerstone offering for the business. I identified longevity and hormone optimization paired with a lifestyle protocol.

Role
Director of Integrative Care and Strategic Development

Advancing Hormone Therapy and Integrative Care Solutions

  • Sourced new hormone delivery technology for the medical team and compounding pharmacy network

  • Built out an integrative model of care with the medical team to offer a competitive, comprehensive care model 

  • Helped to define the brand’s core messaging for its digital presence including social media

Key Outcomes:

Vitopia Care’s growth month over month is exceeding expectations and attracting large HMO partnership opportunities