Rootine
As a lead spokesperson for scientific authority, I directed nutrition innovation initiatives, formulated and launched multiple products, such as Rootine’s Stress, Focus, and Sleep, significantly growing market share. My work also includes executing randomized controlled clinical trials, collaborating with neuroscientists for product validation, and enhancing product lines, digital dashboards, and customer experiences.
Role
Chief Innovation & Product Development Officer
Driving Product Innovation and Market Leadership
Identify Product Opportunities: Spearheaded initiatives to transition the company from heavy personalization to scalable, omni-channel product offerings, identifying new market opportunities and driving innovation.
Lead Spokesperson for Scientific Authority: Directed nutrition innovation initiatives, serving as the primary scientific representative across social media platforms, in educational video content, and Rootine's customer dashboards.
Led Product Launches: Successfully launched multiple innovative products: Rootine’s Stress, Focus, and Sleep, achieving significant market share growth through comprehensive market research, R&D, formulation, flavor development, manufacturing, regulatory compliance, product claims language, and brand and marketing positioning.
Advancing Clinical Research and Product Excellence
Executed Clinical Trials: Planned and executed triple-blind randomized controlled trials for new products, ensuring alignment with clinical efficacy and real-time wearable data trends.
Collaborated with Researchers: Partnered with neuroscientists at NIH-funded labs to study the impact of products on prefrontal cortex activity and symptom improvement, contributing to scientific validation.
Enhanced Product Line: Upgraded multivitamin and mineral algorithms, enhanced at-home laboratory test offerings, improved digital dashboards, and refined technical communications with members, leading to better customer experiences and product efficiency.
Key Outcomes:
New Product Line Launched
New products 60% of total revenue
Randomized controlled trial complete
UCLA neuroscientist NIH-funded pilot study
Robust Social Media Presence
Innovator, Educator, and Brand Ambassador
Discussing health and career balance with CEO Rachel Sanders on her podcast.
Explaining Rootine's Smart Multi-Vitamin benefits on social media
Showcasing new product innovations at Expo West